I just purchased this today at the Niaraga Falls store and love it. The colour is not as deep as it appears in the picture online, but it is a beautiful shade of purple. It is not super deep but it is not light mauve either. Size is very nice too. Only issue is that the amethyst is set in a moving setting and due to the swirl design, the pendant sometimes spins around on neck while wearing it rather than staying flat and facing proper direction. Minor issue and still love it. Couldn't find anything like it anywhere else.